Archive for April 2020

REAL LIFE ISSUES AND ITS SOLUTIONS in FMCG Industry

REAL LIFE ISSUES AND ITS SOLUTIONS in FMCG INDUSTRY ISSUES what to do when a salesman is it not visiting the shop regularly? ...

TRADE MARKETING Trade marketing in FMCG Cigarette is done through the guidelines of COTPA act. Trade marketing is very important v...

DEBIT NOTE AND CREDIT NOTE Debit Note – It is a note which is made out for evidencing that a debit has been made to the account of t...

ROI ROI = Returns / net investment Returns = earnings – expenses Earnings = gross margin of distributor or company Expenses =...

SALES REPORTS These reports are generated on a daily / weekly / monthly / quarterly / annually basis These reports are generated by...

PRICE CALCULATION Retailer landing price (RLP) = MRP – RM (Retailer Margin) If there is / are schemes then RLP = MRP – RM – Scheme ...

SALES PROMOTIONS in CIGARETTE INDUSTRY Sales promotion schemes – for Consumer – to increase consumption / to provide extra loyalty ben...

CHANNEL MEMBER MANAGEMENT FMCG Cigarette industry works on cash on delivery basis. Retailer In FMCG Cigarette industry Retail...

WIDTH AND DEPTH OF DISTRIBUTION For increasing sales and increasing product keeping outlets It is done through study of WD and ND ...

FLOW OF INFORMATION In FMCG cigarette the information flows from the top to bottom of the organizational pyramid. It starts with th...

WORKING OF DISTRIBUTOR Distributors get stock of cigarette and relevant products from company, 2-3 times in a week after the payment ...

Transportation and Logistics Company Sourced third party Vehicles Third party owned trucks are used to transport the cigarettes fro...

CRITICAL FACTORS IN FMCG CIGARETTE Tobacco consumption pattern in India. Legal cigarettes account for just 9% of overall tobacco con...