REAL LIFE ISSUES AND ITS SOLUTIONS in FMCG Industry

REAL LIFE ISSUES AND ITS SOLUTIONS in FMCG INDUSTRY

ISSUES

what to do when a salesman is it not visiting the shop regularly?

what is to be done when a retailer is it not keeping the TPOSM at the proper place?

what to do when a retailer is it not taking care of PPOSM at the shop?

what should be done when a retailer is not keeping all SKU’s at the shop?

what to do when a retailer is it not keeping enough stock at the shop?

what to do when a retailer is demanding an increase in benefits for PPOSM / TPOSM?

what to do when a retailer is it not willing to pay bill amount / outstanding amount?

what to do when a retailer says the stock is lying at the shop?

what to do when a retailer does not receive the stock in time?

SOLUTIONS

There might be an issue with service of / delivery boy/salesman/distributor

Shopkeeper wants to meet distributor (Ego issue)

Distributor might not interested in retailer (Ego issue)

There might be time/service issue between salesman and retailer

If the retailer is not paying bills of all companies, it means that retailer might permanently shut the shop

Retailer says there is stock lying at the shop. In this case salesman / concerned person has to check the stock physically (After all it is a part of sales call)

Sometimes the retailer is also not aware of the stock and he just says that stocks are available.

In other situation the fact is that there is stock lying at the shop and that is why the retailer is not ready to give payment or not ready to buy more stock. So in this case you can make your product visible at eye level hotspot at the shop and also use some TPOSM like danglers, wobblers to attract customers. Because PPOSM and TPOSM are like a salient salesman.

In short, in all above mentioned cases simple discussion with retailer/salesman/delivery boy / distributor will help to solve the problem.

Milan Tomic

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