FLOW OF INFORMATION
In FMCG cigarette
the information flows from the top to bottom of the organizational pyramid.
It starts with the General Manager / Managing Director Sales for the particular business vertical which in this case is the Cigarette business. This information is typically in the form of strategy measures that the top management takes.
It starts with the General Manager / Managing Director Sales for the particular business vertical which in this case is the Cigarette business. This information is typically in the form of strategy measures that the top management takes.
An example
can be a strategy communication from the General Manager/ Managing Director
sales to improve the market share in the cigarette business.
In such a
case the next line managers who would typically be the product managers or NSM
would translate this strategy into implementable product strategies (e.g. new
product development or cutting prices based on the strategy).
In case of
simpler strategy like improving sales, zonal managers/RSM would be communicated
this strategy. From the zonal managers this information will flow to the BM/ABM/ASM
who typically manages specific branches within a zone. This information next
flows along to the Assistant Executive /Assistant manager / Territory Sales
Executive and then to Area supervisor/ TL/TMS/ who deal with the retailers /
salesmen in implementing these changes.
In the organizational hierarchy the information flows to the Area executives / Assistant manager/TSE who interact directly with the retailers/ wholesaler / distributor / salesmen with the help Supervisor / TL.
After this initial information flow there is data flow in the reverse direction as well, to help the managers to evaluate the attainment of strategy objectives. These are mainly in the form of sales report that is produced in a daily, weekly, monthly and yearly basis.
In the organizational hierarchy the information flows to the Area executives / Assistant manager/TSE who interact directly with the retailers/ wholesaler / distributor / salesmen with the help Supervisor / TL.
After this initial information flow there is data flow in the reverse direction as well, to help the managers to evaluate the attainment of strategy objectives. These are mainly in the form of sales report that is produced in a daily, weekly, monthly and yearly basis.
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