CHANNEL MEMBER MANAGEMENT
FMCG
Cigarette industry works on cash on delivery basis.
Retailer
In FMCG
Cigarette industry Retailers are basically Panwalas.
Retailer is
the one who advocate the cigarette to consumers
It is a place
where company does advertisement of the products
Retailer is
the person where we get actual market / product feedback
Retailer gets
stock of cigarette daily through Distributor salesman
Wholesaler
Wholesalers
deal in a many FMCG products. Some wholesalers focus more on tobacco products
whereas many have focus on general FMCG products.
A Wholesaler
is place where the uncovered retailers come for the products.
It is a place
where Hawker Purchase their all products.
Wholesaler is
important because no one company able to cover market completely.
Generally
wholesalers get stock 2-3 times in a week from distributor.
Modern trade
Modern trade
shops generally have a computerized billing system. It includes standalone supermarket,
big super market like D-mart etc.
In FMCG
cigarette Industry every company has a team to cover modern trade outlets.
The order
quantity of modern trade is medium to big.
The relation
with the purchase manager / owner of the shop is important in Modern trade
In modern
trade many companies give stock on credit
HORECA
In FMCG
Cigarette industry many companies have HORECA channel. HORECA channel includes
Hotel, restaurants, and caterers. Companies have a separate team that covers HORECA
channel for their Food and Beverages, Personal care and Cigarette products.
In HORECA
outlets, you will find only one company’s brands. It is because of the
Agreement with the company.
Hawker
Hawker is a
person who covers a set of outlets as per his convenience and relations with
the shopkeepers. He regularly buys the required products from Wholesaler,
Distributor, salesman etc.
His presence
is important because he covers few outlets which are uncovered by salesmen
team.
Hi. I’m Designer of Blog Magic. I’m CEO/Founder of ThemeXpose. I’m Creative Art Director, Web Designer, UI/UX Designer, Interaction Designer, Industrial Designer, Web Developer, Business Enthusiast, StartUp Enthusiast, Speaker, Writer and Photographer. Inspired to make things looks better.
0 comments:
Post a Comment