WIDTH AND DEPTH OF DISTRIBUTION
For
increasing sales and increasing product keeping outlets
It is done
through study of WD and ND
Objectives
First objective is to reach many shops i.e. Numeric
distribution
Identify the
gaps in the Market, Galli, Apartment and search new shops
Second objective is to place more products at
each and every shop i.e. Weighted Distribution
How to achieve Width and Depth in
Distribution
Carry
products samples
Know the
features and USP
Carry TPOSM
Services is
also helps to increase SKU’s in the shop
Trade offers
like QPS or VPS
TYPES OF RETAILERS
Pan Bidi shop
Grocery
General store
Super market
Kirana store
Eatery
Wholesaler
HORECA
Hawker
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